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Podcast: The Alldus Podcast - AI in Action
Episode: E313 Andrei Duchko, Head of Marketing Intelligence at trivago
Description: Today's guest is Andrei Duchko, Head of Marketing Intelligence at trivago in Dusseldorf. trivago is a global accommodation meta-search that empowers millions of travelers every month in their search for the ideal hotel. Their team of creative and focused minds from all corners of the globe, wake up every day to build a product, that makes your search of accommodation straight forward, simple-to-use and unbiased.
Andrei is the Head of Marketing Intelligence where he leads the data-driven optimisation of trivago's marketing spend towards incremental value by providing data, insights, performance measurement, setting up experimentation and building automated...