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Podcast: The Alldus Podcast - AI in Action
Episode: E254 Tiankai Feng, Head of Social, PR & Voice of Consumer Analytics at Adidas
Description: Today's guest is Tiankai Feng, Director of Digital Analytics - Social, PR & Voice of the Consumer at Adidas in Bavaria, Germany. With over eight years of experience, Tiankai loves to combine his analytical mindset with creative thinking and apply that to all things digital. He is currently the lead in Social, PR and Voice of Consumer Analytics at Adidas to integrate Consumer Insights from Social Media, PR, Search Behavior, Product Reviews and Experience NPS feedback into any decision-making in brand strategy, campaign planning and in-activation optimization.
In today's episode, Tiankai will tell you about:
His...