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Podcast: The Alldus Podcast - AI in Action
Episode: E207 Chris Keune, VP of Data Product & Insights at Kargo
Description: Today's guest is Chris Keune, VP of Data Product & Insights at Kargo in New York. Kargo provides brands, agencies and advertisers with a transparent, brand-safe mobile environment. This unique ecosystem is a hand-picked editorial alliance of 70 of the most highly-respected publishers in the industry, reaching 100% of US smartphone users with captivating advertising that's proven to work.
In the episode, Chris will tell you about:
How they are applying Data Science & Analytics at Kargo,
Use cases of the impact they are making in the AdTech sector,
Challenges they needed to overcome,
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