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Podcast: The Alldus Podcast - AI in Action
Episode: E177 Dennis Proppe, Chief AI Officer at CrossEngage
Description: Today's guest is Dennis Proppe, Chief AI Officer at CrossEngage in Berlin. Founded in 2015, CrossEngage is the Customer Operating System for growing your customer base into valuable, individual customer relationships. To make the infamous Marketing Flywheel spin, brands need to focus on creating an exceptional customer experience for every single customer while at the same time allocating their marketing budgets to the right activities. CrossEngage are convinced that the smart leveraging of customer data is the key to achieve this.
They offer a seamlessly integrated Customer Data Platform (CDP) and Customer Prediction Platform (CPP) that smartly leverage t...