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Podcast: The Alldus Podcast - AI in Action
Episode: E171 Tim Kreienkamp, Chief Data Scientist at Adtriba
Description: Today's guest is Tim Kreienkamp, Chief Data Scientist at Adtriba in Hamburg. Founded in 2015, Adtriba helps marketing managers make better online, performance and brand marketing decisions to optimize ROI. The team has developed a SaaS solution for holistic marketing measurement and optimization, customer journey analysis and cross-channel performance reporting.
Using software based on machine-learning, customers can evaluate individual channels and compare them against each other in order to optimally allocate marketing spend. The solution integrates into the website with just a few clicks and can be used immediately with your first reliable insights and optimizations available in a...