LanguaTalk

Want to create an interactive transcript for this episode?

View more episodes

Podcast: What It Means: A Forrester Podcast

Episode: B2B Buying In The Age Of GenAI

Description: Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal Analyst John Buten looks at how buyers are using genAI in the purchasing process and what marketers and sellers should do in response.

Click any word to see translations, usage examples & similar words. Then learn them using saved words.

Text not synced with the audio? See here for why certain podcasts won't sync.

Key for transcripts:

saved words | learned words

Colours will update after you refresh the page.