Want to create an interactive transcript for this episode?
Podcast: What It Means: A Forrester Podcast
Episode: Why It’s Time To Transform Your B2B Revenue Process
Description: Many B2B companies’ revenue processes lack a key ingredient: customer value. Without it, efforts to grow will ultimately falter. This week on What It Means, Principal Analysts Amy Hawthorne and Rick Bradberry discuss how companies can begin transforming their revenue processes to better serve customers.