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Podcast: What It Means: A Forrester Podcast
Episode: How To Use AI To Uplevel Revenue Enablement
Description: Many revenue enablement leaders are simultaneously intimidated and intrigued by AI, particularly generative AI (genAI). The sooner they embrace it, the sooner they can help make sellers and other customer-facing roles more effective. Vice President and Principal Analyst Peter Ostrow shares advice for getting started with AI this week on What It Means.