Want to create an interactive transcript for this episode?
Podcast: Keep Optimising
Episode: Customer Retention: Why Resale Is the Next Big Thing in Customer Retention with Lydia Hartley, Continue
Description: Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies.  In this episode, we discuss: How resale programs turn one-time buyers into loyal customers The secret to making secondhand sales a powerful retention tool Why peer-to-peer resale beats traditional loyalty programs Easy ways to launch a resale marketplace (without the headache!)  Dive in: [05:28] Empowering brands in resale market. [07:54] Boost brand loyalty with resell rewards. [10:23] Secondhand marketplace...