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Podcast: MicroConf On Air
Episode: MicroConf Refresh Episode 30: Taking Down the Search Giants Helen Pollitt MicroConf Europe 2019
Description: Competition online is getting increasingly fierce, how do you stand out from the crowd in a marketplace dominated by industry giants? In this talk we’ll explore the ways to win organic clicks and sales away from the big players in your industry whilst working with budgets a fraction of theirs. Key takeaways include:
• How to develop SEO strategies to outrank the industry giants • Standing out in the organic search results even when you’re not in first place
• Getting your share of the search real estate
• How to conduct competitor research to fuel your SE...