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Podcast: MicroConf On Air
Episode: Episode 34: The Contraindications of Key Performance Indicators with Keith Perhac
Description: Keith is the founder of SegMetrics, helping founders understand their true lead value using a data backed approach.
On Air, Keith and Rob discuss why your KPI's might be setting up blinders as your create a marketing strategy for your businesses, how outliers can create a new train of thought in your marketing plan, and how to identifying strategies that can truly move the needle in testing conversions.
Keith Perhac has delivered a few talks at MicroConf, from his first Attendee Talk back in 2015 to his keynote presentation at MicroConf Starter in 2017. You can check o...