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Podcast: MicroConf On Air
Episode: Microconf Refresh Episode 4: Building Things to Help Sell The Things You Build - Patrick McKenzie (Patio11)
Description: https://microconf.com MicroConf 2013
Or: how to embed marketing development in your business as a repeatable practice. Why it isn’t easy, how you can get started and the single most important thing you can do to improve your growth. Put your hand up if you are convinced of the importance of any of the following for your business: SEO/Adwords A/B testing Conversion optimisation Funnel analytics Onboarding/first-run experience Lifecycle emails/drip marketing Now. Keep your hands up if you think you’ve totally got these sorted. No room for improvement. In which case you won’...