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Podcast: Leaders Worth Knowing Podcast
Episode: The brands backing F1: Moët, AWS, Globant, Heineken and Lenovo
Description: Behind the scenes at F1's partner day, Leaders’ Editorial Director James Emmett and Content Director David Cushnan speak to senior brand executives from some of the sport's key sponsors.You'll hear from Moët Hennessy's Sport Partnership Director, Vincent Borjun-Privé, on why experiences are at the heart of LVMH's new relationship with F1; Thomas Mulders, Global Sponsorships Manager at Heineken, on ten seasons of F1 partnership; Globant's Global Sports Partnerships Head, Nicolas Rey Petit and Global SVP, Valeria Abadi on why the fastest growing IT company in the world has become an F1 part...