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Podcast: Scratch: CMO Interviews
Episode: How Light Is Breaking Big Tech by Creating an Anti-Attention Smartphone
Description: Check out our new podcast ‘Ripples’ on Microcultures from the links 🔗 below 👇🎙️ Listen on Apple podcasts here🎧 Listen on Spotify here hereIn this episode, Kaiwei Tang, CEO & Co-Founder of Light, reveals how a 10-year-old “anti-smartphone” brand has cultivated a dedicated community by doing less. Light’s flagship product, the Light Phone, eliminates data-hungry apps, social media, and constant notifications—replacing them with practical tools and pure utility. Kaiwei shares how organic word-of-mouth, celebrity shout-outs, and unwavering brand values fuel Light’s growth in a world where “paid ads” often dominate the startup playbook.From experiencing the anxiety of leav...