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Podcast: The CMO Podcast
Episode: Jerri DeVard (BECA) | The Black Executive CMO Alliance
Description: This week we wrap up Black History month, and Jim's guest is one of the most consequential black marketing leaders of all time. Jerri DeVard, the Founder and CEO of BECA, the Black Executive CMO Alliance. Jerri started her career in marketing the same year Jim joined Procter & Gamble; she also started in consumer goods, working 10 years at the Pillsbury company, now part of General Mills. Jerri went on to CMO roles at Verizon, Nokia, ADT and Office Depot. Jerri was a guest on the show in July 2020. Jim and Jerri chatted through a wide ranging talk...