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Podcast: RESTAURANT STRATEGY
Episode: Positioning and Repositioning
Description: #78 - Positioning and Repositioning
Back on Episodes #60, 61, and 62 we talked all about how to position a brand, understanding the importance of differentiating yourself in the market. We review the concept and talk about the best ways to go about that, but then turn our attention to the idea of repositioning. Once the market becomes saturated, the questions becomes: How do you find a new way to differentiate yourself?Â
The key is to change your focus, meaning what you draw the consumer's attention to.Â
To illustrate the point, I use Subway Sandwich Shops as an...