Want to create an interactive transcript for this episode?
Podcast: RESTAURANT STRATEGY
Episode: Step-by-Step Guide to Creating a Marketing Plan That Works
Description: #75 - Step-by-Step Guide to Creating a Marketing Plan That Works
This is a big one... I'm sharing my Marketing Plan outline and walking your through all 8 sections:
Strategic Summary
The Challenge
A Situation Analysis
Market Segmentation
Marketing Strategy (aka the Marketing Mix)
Communications Strategy
Projections
Conclusion
Best of all, there's a freebie that goes along with this episode - a comprehensive outline that explains what each section is and how to successfully complete the Marketing Plan. This episode is packed with information, as is the PDF outline. To download that guide, click the link below:Â