Want to create an interactive transcript for this episode?
Podcast: RESTAURANT STRATEGY
Episode: How We Use Stories to Sell
Description: #53 - How We Use Stories to Sell
Humans are storytellers. For thousands of years we've used stories to communicate things to each other. It's ingrained in us, and woven through just about every aspect of what we do… most especially in how we conduct commerce.
By that I mean, how we TRANSACT… how merchants sell things, and how consumers make decisions about what products to buy.Â
So then how exactly do we use stories to sell? I think they fall into one of 5 categories.Â
Stories that communicate a brand’s mission… their WHY
Storie...