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Podcast: RESTAURANT STRATEGY
Episode: What is Marketing?
Description: EPISODE #1: What is Marketing?
** Download the 3-Step Marketing Worksheet HERE **
Since this is a podcast all about marketing, I thought we would start off by first agreeing on a definition for marketing. And so that's what this episode is all about... articulating a clear way to talk about a subject that people tend to overcomplicate. For me it's not about fancy jargon or academic explanations. It's simpler than that. And so I'm sharing my approach. What is Marketing? I can sum it up in three questions...
What's your product?
Who's it for?
How can you...