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Podcast: Digital Hospitality
Episode: Why Every Business Needs YouTube
Description: Shawn Walchef knows digital storytelling is the future. At the Google Restaurant Industry Influencers Summit, the Cali BBQ owner shared why every business must take YouTube seriously. For years, YouTube was just a content archive for Cali BBQ—until Shawn saw top creators prioritizing it. Now, short-form videos, long-form storytelling, and live content are driving real results. His philosophy? Be the show, not the commercial. YouTube offers longevity, discovery, and brand growth. As Shawn says, the best time to start was yesterday. The next best time? Now.Interview Takeaways:
Be The Show, Not The Co...