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Podcast: Ellevate Network: Conversations With Women Changing the Face of Business
Episode: Episode 252: How Brand Decisions are Made, with Leslie Zane
Description: This week, we sit down with branding expert Leslie Zane, President and Founder of Triggers Brand Consulting, the first brand consultancy founded by a woman. We discuss the complexities of building a brand, conscious and subconscious marketing, and the many jobs of a CMO during political and social transitions.