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Podcast: Global Dispatches -- World News That Matters
Episode: How a Social Entrepreneur is Fighting Counterfeit Medicine in the Developing World
Description: Not long ago, the social entrepreneur Bright Simons had a lofty goal of restoring social bonds between farmers and consumers. He tried to create a platform to pair organic farmers in Ghana with consumers of organic products. That project failed -- but in failure he made an important discovery that is now revolutionizing the fight against fake and counterfeit goods in the developing world, including potentially deadly counterfeit medicines Bright Simons is the co-founder and lead of mPedigree, a social enterprise that combats the problem of counterfeit and fake goods -- everything from medicines, to seeds, to au...