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Podcast: Leaders Worth Knowing Podcast
Episode: Game on with Major League Soccer CMO Radhika Duggal
Description: With the new MLS season underway, Radhika Duggal joins Leaders’ Editorial Director James Emmett and Content Director David Cushnan to discuss the marketing activity at the centre of the league’s 30th anniversary.She explains how the season-launch Game On campaign came to life, why a Super Bowl advert was just one of many touchpoints for it and why players - as creators, brands and influencers in their own right - are increasingly at the heart of how MLS markets itself.Duggal also reflects on her first 10 months in the...