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Podcast: eCommerce Podcast
Episode: How China's E-Commerce Rescued What Amazon Abandoned
Description: What if everything we know about e-commerce is wrong? Digital strategy maverick Björn Ognibeni reveals how Chinese platforms built what Western e-commerce abandoned - the social heart of shopping. While Amazon optimized for convenience, Chinese platforms like Taobao created experiences where friends shop together virtually and browsing becomes entertainment. Discover why our e-commerce hasn't changed in 20+ years and how Eastern innovations could revolutionize your online store.---What You'll LearnWhy Western e-commerce hasn't fundamentally changed in over 20 yearsHow Chinese platforms built social shopping experiences missing from AmazonThe difference between search-driven and discovery-driven e...