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Podcast: The Product Boss with Jacqueline Snyder
Episode: 669. "I want to grow and expand my wholesale business- help!" | Coaching Session
Description: Welcome back, Product Bosses! In this episode, I sit down with Elizabeth from Brighton House Decor as she navigates a major shift in her business—moving from event decor to watercolor illustrated products. Change can be exciting, but it also comes with challenges, especially when it comes to pricing, sales strategies, and growing wholesale accounts. We dive deep into what it takes to expand her wholesale business, adjust pricing for better profitability, and craft offers that actually convert.One of the biggest takeaways from this session? Sometimes, lowering prices can lead to more sales. It’s all abou...