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Podcast: Contractor Growth Network
Episode: #454 How to Make Your Website Generate More Leads (ft. Ian Miclean)
Description: In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean, CGN's Director of Marketing, to break down website best practices for contractors. Your website is your #1 sales tool, but if it's not structured correctly, it could be hurting your business instead of generating leads. Ian shares essential Website 101 tips, covering: The real role of a contractor's website and how to optimize it for leads Common website mistakes that turn away potential clients SEO basics to improve visibility on Google The importance of high-quality images & videos for credibility How to structure calls-to-action (CTAs) for...