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Podcast: It's No Fluke
Episode: E137 Danielle Wiley: Why oddly specific requests are on the rise
Description: Danielle Wiley is the founder and CEO of Sway Group, an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns.Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Between working on the social campaigns for household-name brands and channeling her passion for cooking into a food blog, she realized there was a need to professionalize and streamline the process for connecting influencers with brands. She launched Sway in 2011.With nearly 30 years of industry experience, Danielle is widely recognized as an...