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Podcast: The Twelfth House
Episode: The Twelfth House+ Audio Course: How to Use The Psychology of Self-Identification For a Soft, Non-Pushy Sales Strategy
Description: This is a free preview of a paid episode. To hear more, visit thetwelfthhouse.substack.comWhat if you didn’t have to convince anyone to buy from you? What if your ideal clients already knew they needed your work — and were ready to say yes before you even made an offer? That’s the magic of a diagnostic.In this episode, Michelle Pellizzon Lipsitz unpacks why diagnostics — things like quizzes, intake forms, and archetypes — are the secret weapon behind businesses that sell with ease. Instead of chasing clients or trying to “sell harder,” diagnostics help people se...