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Podcast: DTC Podcast
Episode: Ep 486: Why Most YouTube Ads Fail—And How to Make Yours Work with Pilothouse | AKNF
Description: Subscribe to DTC Newsletter - https://dtcnews.link/signupOn today’s episode of All Killer No Filler, we’re joined by Dougie from Pilothouse to talk about how DTC brands should structure YouTube ads for growth. Many advertisers expect immediate conversions from YouTube, but the real value comes from top-of-funnel awareness that increases brand searches, customer engagement, and long-term conversions.What You’ll Learn in This Episode:✅ Why YouTube should be seen as a demand generation tool, not just demand capture✅ How to structure YouTube ca...