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Podcast: By All Means
Episode: 106. Softies President Tim Murphy
Description: It took nearly a decade for Tim Murphy and his father Dennis to build Softies into a modestly profitable women’s loungewear brand, and just one mention by Oprah to catapult it into a whole new stratosphere.
A career manufacturer’s rep specializing in women’s apparel, Dennis Murphy decided to start his own company in 2006. Inspired by his wife Peggy who was battling leukemia, Dennis Murphy created a line of super soft, moisture wicking sleepwear. His son Tim Murphy joined the business, based out of their Edina garage, in 2008 and together, they built a decent following. "It was enough to liv...