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Podcast: By All Means
Episode: 105. Sigma Beauty Co-Founder/CEO Dr. Simone Xavier
Description: She may be the only beauty industry executive who is also a veterinarian with a Ph.D. in molecular biology. In 2009, Dr. Simone Xavier founded Sigma Beauty with her husband Renee Filho, while working as an assistant clinical professor within the University of Minnesota’s College of Veterinary Medicine. By day, she led a lab that developed vaccines and diagnostic tests. By night, she studied beauty influencers on YouTube to learn what products they liked and where holes in the market existed.
Sigma Beauty started with makeup brushes, which Xavier sent to beauty YouTubers for feedback. They responded by sharing th...