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Podcast: By All Means
Episode: 86. Duluth Pack Owner/CEO Tom Sega
Description: Most people demonstrate their adoration of a consumer brand by buying a bunch of its products. Tom Sega bought the company. Since becoming the owner and CEO of Duluth Pack in 2007, Sega reinvigorated the brand's positioning, greatly expanded the product line and reach, and improved efficiencies that made the American-made, handcrafted canvas and leather goods collection profitable once again. Duluth Pack celebrates its 140th anniversary this year. In 2017, he did it again, buying another Duluth brand that had fallen on hard times. Spring Creek Manufacturing makes canoe paddles, mounts and an ever-expanding array of products.
Resuscitating an historic brand while...