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Podcast: By All Means
Episode: 85. Nina Hale Inc. Founder Nina Hale
Description: In the early 2000s, leading consumers to a brand on the Internet could seem like a mystery, and Nina Hale loved the challenge. After years of working in advertising and digital strategy for other companies, Hale launched her own Minneapolis-based performance marketing agency in 2005. She called it Nina Hale Inc. and specialized in search engine optimization. Clients included UnitedHealth Group, Renewal by Andersen, Land O’Lakes, and other national brands.
In 2014, with 50 employees, Nina Hale Inc. converted to an ESOP, an employee stock ownership plan. Hale then began her long goodbye, retiring in 2020 at which time the agency renamed itself Co...