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Podcast: By All Means
Episode: 73. Rae Wellness Co-founder/CEO Angie Tebbe
Description: Angie Tebbe is on a mission to make vitamins cool.
“I believe that if you’re going to start something from scratch, dream big,” says Tebbe, who left the Target merchant job she thought she’d retire from on a gut instinct that she should be doing something tied to wellness.
Within 8 weeks of quitting, she hatched the idea for Rae Wellness, a brand of natural supplements that address big issues including stress, sex, skin, sleep, and digestion. The target market is women like herself in their 20s and 30s. “We’re all about the psychographic: I’m not putting myself on the...