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Podcast: By All Means
Episode: 66. Crisp & Green Founder Steele Smiley
Description: Before the boutique fitness craze that landed spinning studios and bootcamp gyms on every corner, there was Steele Fitness, a team of personal trainers who would show up at your home in a BMW and provide one-on-one fitness training. Behind the VIP service was an ambitious entrepreneur named Steele Smiley, whose first exercise in creating a brand was remaking himself into the businessman he wanted to be.
“In 2000, I said: I need to become a different person in order to manifest my life,” Smiley says. “You have to play the part.”
Since selling Steele Fitness to the private equity firm that own...