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Podcast: By All Means
Episode: 51. Tastefully Simple Founder + CEO Jill Blashack Strahan
Description: “Sales will take you anywhere.”
That skill took Jill Blashack Strahan from a small farm town where she ran a café and didn’t dare to dream much bigger to founder and CEO of national meal prep brand Tastefully Simple. At its peak in 2008, Tastefully Simple hit $143 million in sales with 20,000 sales associates executing home parties in small towns and big cities across the country. Mission: bringing people together to answer that age-old question, “What are we going to eat for dinner?”
But after hitting that peak, sales began to slide. And slide. For 11 straight years, Tastefully Simple lost ground. For nearly...