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Podcast: By All Means
Episode: Episode 17 - J.W. Hulme CEO Claire Powell
Description: Claire Powell is CEO of J.W. Hulme, the century-old leather goods brand based in St. Paul, Minnesota. She didn’t start it; she was brought in to resuscitate it. J.W. Hulme road the wave of the heritage movement—enjoying national media buzz around its history of U.S. manufacturing, but that hype didn’t add up to profits. Unable to succeed as a vertically integrated manufacturer that relies primarily on catalog and online sales, Powell found herself in the challenging position of having to change the business model. “We ended up having to make a really difficult decision,” Powell say...