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Podcast: By All Means
Episode: Episode 14 — Wit & Delight Founder Kate Arends
Description: Kate Arends’ eye for design and instinct for connection helped her build an audience of more than 3.3 million for Wit & Delight, her blog turned social media platform. How to leverage that devoted following and capitalize on the opportunities that come with being a lifestyle brand continues to be a work in progress. Today, Wit & Delight operates its own rentable studio space in Minneapolis, creates products, content, and consults with major brands including Nike, Amazon, Fossil, and Sleep Number.Â
But Wit & Deight didn’t start with a business plan. It started as a creative outlet for Arends, and it grew organically for fi...