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Podcast: The SmallBizChat with Melinda Emerson
Episode: Appreciated Branding with Reid Holmes
Description: In this episode, Melinda Emerson welcomes guest Reid Holmes, who shares his journey and search for impact in small businesses. They delve into the concept of appreciated branding, discussing its key components and how to implement it effectively across products and services.
After 30 years as an ad agency creative executive – straddling the heyday of traditional and digital marketing – Reid Holmes had an epiphany: we're being interrupted more often in more places than ever – companies are wasting billions chasing transactions – leaving consumers saturated with messaging while creating brand indifference and higher price sensitivity to the very products being promoted. Branding in the di...