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Podcast: Nokian Tyres Journey Podcast
Episode: Episode 27 -- Tread Talk On A Frozen Lake
Description: On this month’s Journey Podcast, Utopia Tire General Manager Tim Paich explains how he turned customers into members of the Cult of Hakkapeliitta – and why we’re the only brand drivers recommend to each other in the waiting room.
Then, Instagram creator Brock Keen joins us to recount his adventures at Little Ivalo and Georgetown Lake, and to discuss why he was so interested in partnering with us.