Want to create an interactive transcript for this episode?
Podcast: Above The Business
Episode: Episode 442: From Disruption to Opportunity: Mastering the Art of Client Retention with Troy Korsgaden
Description: In this episode of The Above The Business Podcast, Bradley sits down with Troy Korsgaden, a globally recognized insurance carrier consultant, speaker, and author. With over three decades of experience in consulting and training executives, agents, and brokers, Troy shares his expertise on the importance of customer acquisition, ascension, and retention—the three pillars of business growth.Troy explains why businesses in every industry, from insurance to remodeling to retail, must focus on deepening relationships with their existing customers rather than relying solely on new client acquisition. He introduces the concept of "everboarding"—a continuous engagement strategy that...