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Podcast: Startup To Scale
Episode: 211. Conversion Driven Packaging Design
Description: I thought TeaSquares’ unique multi-serve pouch would stand out—it did, but for the wrong reasons. Customers were confused by the packaging, and sales suffered. We switched to single-serve bars that aligned with category norms, and sales improved significantly.In this episode, I sit down with Sanders, founder of NUEX Creative, to discuss how packaging design can make or break your product on the shelf and online. We’ll dive into strategies for creating packaging that attracts customers and drives sales.🔗 Connect with NUEX Creative:Website: NUEXcreative.comInstagr...