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Podcast: The PR Podcast
Episode: 211. Alexandra Elich-Burr, Mother Bear, on her Journey from Journalism to PR
Description: Put yourself in the reporter’s shoes to get hits! Alexandra Elich-Burr is a former reporter who is now Director of Communications & Media Relations for Mother Bear, formerly Kingston Marketing Group, a fully remote, national agency based in Charlotte, NC. She talks about how her prior TV news reporter background helps her serve her clients. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and wor...