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Podcast: Superlative
Episode: THE HISTORICAL SIGNIFICANCE AND RESURGENCE OF FAVRE LEUBA WITH PATRIK HOFFMANN
Description: This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Patrik Hoffmann, the Chairman and CEO of Favre Leuba. Ariel starts by asking Patrik to dive into his journey in the watch industry such as his previous role as the Former CEO of Ulysse Nardin, and what lessons he learned from that time in his career. The two talk about the relaunch of Favre Leuba representing an exciting opportunity for innovation and growth, and the challenges of relaunching such a historically significant brand. Patrik emphasizes the need for a commercial strategy that balances uniqueness w...