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Podcast: Superlative
Episode: The Inspiration Behind The Helicon Watch Company with Jonathan Bordell
Description: This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jonathan Bordell, the Co-Founder of The Helicon Watch Company. To start the show Ariel has Jonathan discuss his experience in the watch industry and the initial challenges he faced as a brand and company. He shares his insights on the resistance to change within the industry and the difficulties of selling watches online. Jonathan also talks about the importance of storytelling and the need for a reason be...