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Podcast: Superlative
Episode: BUILDING A STRONG COMMUNITY AS A MICRO-BRAND WITH ALAN TSAO OF TSAO BALTIMORE
Description: This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Alan Tsao, the Founder of Tsao Baltimore. To start the show Alan shares with us how and why he started his own watch brand after his wife suggested he stop buying so many watches and to just start his own company. He talks about how he focuses on creating unique and different designs, and how the company was able to use pre-launch marketing to generate interest before la...