Want to create an interactive transcript for this episode?
Podcast: Superlative
Episode: A BRAND REAWAKENED WITH WITH RAPHAEL GRANITO OF FORMEX
Description: This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Raphael Granito, the CEO of Formex. To start the show Ariel and Raphael talk about his background in the watch industry growing up while his father ran Dexel, a company manufacturing watch components. Ariel dives into Raphael’s decision to start working with his father's company at 19, when the more usual Swiss custom would be for a young family member to go off and work elsewhere before join...