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Podcast: Superlative
Episode: THE MARRIAGE OF MANUFACTURING AND BRAND BUILDING WITH GUILLAUME LAIDET - NIVADA GRENCHEN
Description: This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by serial watch industry entrepreneur Guillaume Laidet. Guillaume is currently the Co "Re"Founder and Chief Brand Officer of Nivada Grenchen, the Co-Founder of Argon Paris, and Co Owner and CEO of Excelsior Park amongst other companies and titles. Ariel and Guillaume start the show by discussing his newest brand and venture, Argon watches, and how his kickstarter campaigns can function as a major tool for brand building. They talk about t...