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Podcast: Superlative
Episode: A LOOK INTO THE ROLEX MARKETING MACHINE, WITH AUTHOR BRENDAN CUNNINGHAM
Description: This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Brendan Cunningham, PhD. Brendan is a Professor of Economics at Eastern Connecticut State University and the author of “Selling the Crown: The Secret History of Marketing Rolex”. Ariel and Brendan dive right into Brendan’s opinion on Rolex as a brand not just in the watch industry, but in all industries. They talk about the earlier days of Rolex and how they still influence the current operations of the company today...