Want to create an interactive transcript for this episode?
Podcast: Superlative
Episode: SUPERLATIVE: TAKING DOWN THE FOURTH WALL FOR YOUR CUSTOMERS WITH MIKE FRANCE
Description: This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Mike France, the Co-Founder and CEO of Christopher Ward Watches. The two start the show by reminiscing about the early days of ABTW and how Ariel first learned about the brand. Ariel talks about how he saw Christopher Ward totally embracing ecommerce at the time, when other brands were ignoring it. He also compliments the brand on how he has always seen a continuous cycle of growth in the quality o...